Aesthetics intelligence is the ability to understand and apply aesthetic principles to create products, services, and experiences that are visually pleasing and emotionally resonant. — HBR Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to stand…

Today 10 years ago, I took a leap of faith. Now thinking if it was a leap of faith or just going with the flow of nature is really hard to decipher. Taking stock of how things turn out after a decade leaves me with mixed feelings — grateful to…

These three forces, much like the age-old adage that “Three things rule men: power, money, or sex,” often dictate the fate of a product’s success. In the arena of product management and growth, three significant forces often govern a product’s trajectory. Just as the trio of power, money, and sex…

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep…

According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets. In the dynamic landscape of African technology and Software as a Service (SaaS), content marketing has evolved into a powerful tool for…

Sharing a story of how I helped a startup (with 100k users) double conversion rates while increasing the monthly revenue and user growth by 30% How did we make it happen? Here’s a sneak peek: 1. North star metric (NSM): Redefined the NSM, ensuring a complete buy-in from the team…

SAMSON OMAMUZO 62% of your core value energy comes from Love and Wisdom. CVI LINK Samson, the CVI assessment found you are a MERCHANT-INNOVATOR. What does this mean? This means your primary core value is Merchant — A Merchant’s core value energy is Love. Love in this sense is working toward an…

If you are in B2B — and work as a marketer, demand generation expert, lead generation manager or growth manager, whether SaaS or enterprise folks, you’re probably dealing with a marketing budget cut right now. Usually, unless otherwise stated, your top goal is to fill your company’s sales pipeline with…

The saying “white men can’t jump” is a stereotype that has been around for decades. It’s based on the idea that white men are not as athletic as black men and that they are therefore not as good at jumping. …