Published inBootcamp·Pinned5 Diligence Criteria for Web3 Angel Investing in a syndicateWikipedia describes a syndicate as; “a self-organizing group of individuals, companies, corporations or entities formed to transact some specific business, to pursue or promote a shared interest.” Simply put, they’re combined to promote a common interest. …Web35 min readWeb35 min read
Nov 7Aesthetics Intelligence in Product Strategy, Management, and Driving Business GrowthAesthetics intelligence is the ability to understand and apply aesthetic principles to create products, services, and experiences that are visually pleasing and emotionally resonant. — HBR Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to stand…Intelligence3 min readIntelligence3 min read
Nov 210 years today…Today 10 years ago, I took a leap of faith. Now thinking if it was a leap of faith or just going with the flow of nature is really hard to decipher. Taking stock of how things turn out after a decade leaves me with mixed feelings — grateful to…Self Discovery8 min readSelf Discovery8 min read
Oct 28The Rule of Three: Power, Money, and Product Sex AppealThese three forces, much like the age-old adage that “Three things rule men: power, money, or sex,” often dictate the fate of a product’s success. In the arena of product management and growth, three significant forces often govern a product’s trajectory. Just as the trio of power, money, and sex…Product Growth4 min readProduct Growth4 min read
Oct 25Growth Product Manager vs. Growth Marketing Manager vs. Growth Manager: What’s the Difference?Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep…Careers4 min readCareers4 min read
Oct 23Mastering Content Marketing for B2B SaaS Companies: A Guide for African StartupsAccording to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets. In the dynamic landscape of African technology and Software as a Service (SaaS), content marketing has evolved into a powerful tool for…Content Marketing4 min readContent Marketing4 min read
Oct 18how I helped a startup (with 100k users) double conversion rates while increasing the monthly revenue and user growth by 30% — Srinu ChowhanSharing a story of how I helped a startup (with 100k users) double conversion rates while increasing the monthly revenue and user growth by 30% How did we make it happen? Here’s a sneak peek: 1. North star metric (NSM): Redefined the NSM, ensuring a complete buy-in from the team…Product Growth2 min readProduct Growth2 min read
Oct 11My CVI Assessment — love & wisdomSAMSON OMAMUZO 62% of your core value energy comes from Love and Wisdom. CVI LINK Samson, the CVI assessment found you are a MERCHANT-INNOVATOR. What does this mean? This means your primary core value is Merchant — A Merchant’s core value energy is Love. Love in this sense is working toward an…Personal12 min readPersonal12 min read
Sep 12Generating Leads through Demand GenerationIf you are in B2B — and work as a marketer, demand generation expert, lead generation manager or growth manager, whether SaaS or enterprise folks, you’re probably dealing with a marketing budget cut right now. Usually, unless otherwise stated, your top goal is to fill your company’s sales pipeline with…Sales5 min readSales5 min read
Jul 24How to Grow Your Business by Focusing on the Right CustomersThe saying “white men can’t jump” is a stereotype that has been around for decades. It’s based on the idea that white men are not as athletic as black men and that they are therefore not as good at jumping. …Customer Experience4 min readCustomer Experience4 min read