Aesthetics Intelligence in Product Strategy, Management, and Driving Business Growth
Aesthetics intelligence is the ability to understand and apply aesthetic principles to create products, services, and experiences that are visually pleasing and emotionally resonant. — HBR
Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to stand out among competitors. They need to understand how their products or services can “elicit true delight.”
It is a critical skill for product managers, growth marketers, and sales professionals, as it can help them create products that people love and use, able to sell its benefits beyond features.
In this article, we will explore how aesthetics intelligence can be applied to product strategy, management, and driving business growth. We will also discuss the benefits of aesthetics intelligence for businesses of all sizes.
What is Aesthetics Intelligence?
Aesthetics intelligence is the ability to understand and apply aesthetic principles to create products, services, and experiences that are visually pleasing and emotionally resonant. It is a complex skill that involves a combination of knowledge, experience, and intuition.
Aesthetics intelligence can be applied to a wide range of areas, including:
- Product design
- User experience design
- Visual communication
- Branding
- Marketing
- Sales
- Operations
The Benefits of Aesthetics Intelligence
There are many benefits to developing aesthetic intelligence, including:
- Increased customer satisfaction and loyalty
- Improved brand perception
- Increased sales and revenue
- Reduced customer acquisition costs
- Improved employee productivity and engagement
How to Apply Aesthetics Intelligence to Product Strategy
Aesthetics intelligence can be applied to product strategy in a number of ways. For example, product managers can use aesthetics intelligence to:
- Define the product’s aesthetic vision
- Create user personas and journey maps that take into account aesthetic preferences
- Select the right design team and partners
- Provide feedback on product designs and prototypes
- Launch and market the product in a way that highlights its aesthetic appeal
How to Apply Aesthetics Intelligence to Product Management
Product managers can use aesthetics intelligence to manage their products more effectively in a number of ways, including:
- Prioritize aesthetic features and improvements
- Conduct user research on aesthetic preferences
- Measure the impact of aesthetic changes on key metrics
- Collaborate with designers and other stakeholders to create a cohesive aesthetic experience
How to Apply Aesthetics Intelligence to Driving Business Growth
Aesthetics intelligence can be used to drive business growth in a number of ways, including:
- Creating products and services that are more visually appealing and emotionally resonant
- Improving the user experience of products and services
- Building a stronger brand identity
- Creating more effective marketing and sales materials
- Attracting and retaining top talent
Case Study: How Giant Affairs Used Aesthetics Intelligence to Drive Business Growth
Giant Affairs is a B2B SaaS and Enterprise growth agency that helps technology businesses of all sizes to create and launch successful growth strategies and experiments. Giant Affairs uses a variety of methods to help its clients succeed, including aesthetics intelligence.
In one case study, Giant Affairs helped a client to develop a new mobile app. The client wanted the app to be both visually appealing and user-friendly. Giant Affairs used aesthetic intelligence to design an app that was both aesthetically pleasing and easy to use.
The app was a huge success, and it helped the client to increase its user base by 200% in the first six months after launch.
Aesthetics intelligence is a critical skill for product managers, growth marketers, and sales professionals. It can help them to create products, services, and experiences that people love and use.
If you are looking to drive business growth, then developing your aesthetics intelligence is a great place to start.
Call to Action
Giant Affairs is a B2B SaaS and Enterprise growth agency that helps technology businesses of all sizes to create and launch successful growth strategies and experiments. If you are interested in learning more about how Giant Affairs can help you to use aesthetics intelligence to drive business growth, then please visit our website at www.giantaffairs.com.ng.
