[The Book] B2B Marketing Mastery for Beginners: Your Essential Guide to Demand, Lead, and Customer Generation.

omamuzo Samson
2 min readFeb 23, 2024

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If you are here, you just purchased the B2B Guide Book. Thank you.

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The B2B Marketing Mastery for Beginners is a quick-to-digest and execute comprehensive guide tailored for early-stage B2B startup founders, budding B2B marketers, and those venturing into the world of demand, lead, and customer generation. Whether you’re pioneering a startup, navigating early B2B waters, or switching roles to B2B marketing, this guide is crafted to empower you in your journey.

Who Benefits:

  • New B2B startup founders
  • Emerging B2B SMEs
  • Novice B2B marketers
  • First-time demand and lead generators

Who it’s Not For:

  • Experienced marketers
  • Funded startups in growth stages

What to Expect:

  1. Consistently fill your sales pipeline with quality leads.
  2. Accelerate sales closures with adherence to the guide.
  3. Establish your demand generation playbook.
  4. Connect customer generation to revenue generation.
  5. Progress from 0 to your initial 10 customers using the guide.

What this Guide Won’t Do:

  • Serve as a sales or growth guide
  • Provide product-specific guidance
  • Turn you into a marketing pro overnight
  • Teach email writing or cold-calling magic
  • Work on its own — your active involvement is crucial

Table of Contents:

  1. Why this guide: B2B Marketing Mastery
  2. Demand Generation: Driving up demand for your offerings
  3. Lead Generation: Filling your sales pipeline strategically
  4. Customer Generation: Translating leads into revenue
  5. Now, get started: Utilize free templates for immediate implementation

This guide is your actionable companion. Apply the steps, use the template, and explore the recommended tools. Remember, success in B2B marketing is a continuous journey. For questions and further guidance, email omamuzosamson@gmail.com.

Cheers to your B2B marketing success!

Omamuzo Samson, Owner, Giant Affairs Growth Agency www.giantaffairs.com.ng

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omamuzo Samson
omamuzo Samson

Written by omamuzo Samson

I’m a product manager and marketer helping to scale startup and technology products — driving demand, leads, growth and revenue. https://giantaffairs.softr.app/

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